We analyse the image of Sweden

The Swedish Institute are experts on how Sweden is perceived in various issues globally and work continuously with studies and analyses of the image of Sweden. We follow and measure the perception of Sweden in other countries and study how Sweden is relevant to international target groups. Through our own studies, monitoring of the environment and analysis, we build knowledge about specific issues and events that can affect the image of Sweden.
Photo: Lieselotte van der Meijs/imagebank.sweden.se
Read more about "Sweden's image is characterized by stability and positive perception despite challenges during 2023"

Sweden's image is characterized by stability and positive perception despite challenges during 2023

In our annual report for 2023, we see that Qur’an burnings and Sweden’s path towards NATO membership made headlines internationally, as did Loreen’s win in the Eurovision Song Contest, as well as the Swedish national team’s bronze medal in the FIFA Women's World Cup. The image of Sweden remains positive.

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Sofia Bard